AJO Discovery Guide¶
This site provides structured discovery questionnaires and a complexity framework for Adobe Journey Optimizer (AJO) implementations. Use it to assess readiness, identify risks, and guide discovery conversations with stakeholders.
Understanding AJO Implementation Complexity¶
Most AJO implementations are shaped by five foundational dimensions. Evaluating these early helps set realistic timelines, surface hidden risks, and focus discovery on what matters most.
| # | Dimension | Key Question |
|---|---|---|
| 1 | Customer Data & Identity | Can we create a trusted, unified customer profile? |
| 2 | Event, Integration & Data Architecture | Can required systems and events connect to AJO reliably? |
| 3 | Volume & Scale | How much data, traffic, and messaging volume must be supported? |
| 4 | Journey & Decisioning Complexity | How sophisticated is the orchestration logic? |
| 5 | Operating Model, Governance & Content | Do the people, processes, and governance exist to operate at scale? |
See the full analysis → AJO Complexity Drivers
Discovery Questionnaires¶
Full Discovery¶
Start here for a complete end-to-end discovery engagement covering all business, technical, and organizational dimensions.
AJO Full Discovery Questionnaire — 14 topic areas from business objectives through implementation readiness.